Practical Ways to Grow your Small Business with a Website

In today’s digital age, having a website is essential for any small business to grow and reach a wider audience. A well-designed website can help you showcase your products or services, build credibility, and ultimately drive more traffic and sales. In this blog, we’ll discuss how you can use a website to grow your small business.

Define Your Target Audience The first step in using a website to grow your small business is to define your target audience. Who are your ideal customers? What are their needs, preferences, and pain points? Knowing your target audience will help you create a website that speaks directly to them and addresses their specific needs.

Develop a Content Strategy Once you know your target audience, the next step is to develop a content strategy for your website. Your website should have relevant, valuable, and engaging content that speaks to your audience. This can include product descriptions, blog posts, videos, images, and more. Your content strategy should align with your business goals and be designed to attract and retain your target audience.

Optimize Your Website for Search Engines Search engine optimization (SEO) is crucial for any website looking to attract organic traffic. By optimizing your website for search engines, you can improve your website’s visibility and drive more traffic. This includes using relevant keywords, optimizing your meta descriptions and titles, improving your website’s loading speed, and more.

Use Social Media to Drive Traffic Social media is an excellent way to promote your website and drive traffic. By sharing your content on social media platforms like Facebook, Twitter, and Instagram, you can reach a broader audience and generate more leads. You can also use social media to engage with your customers, build relationships, and get feedback.

Analyze and Refine Your Strategy Finally, it’s crucial to analyze your website’s performance and refine your strategy regularly. Use analytics tools to track your website’s traffic, conversion rates, and other key metrics. This will help you identify what’s working and what’s not, so you can make necessary adjustments to your website and content strategy.

Using a website to grow your small business requires a strategic approach that focuses on understanding your target audience, developing relevant and engaging content, optimizing for search engines, using social media to drive traffic, and analyzing and refining your strategy. By following these tips, you can create a website that helps you grow your small business and achieve your goals.

Service Delivery Coordinator

Service Delivery Coordinator Roles and Responsibilities

Service Delivery Standard

Enhances IT effectiveness by providing information management support, representing the company to others.
Deliver services and being compliant with IT systems, procedures, and policies, and supervising resources and projects.
Ensures that inbound and outbound transactions are executed and filed according to procedures and company’s obligation.
Creates and maintains required documentation that meets standards and procedures
Guided by ITIL processes and standards
Creates training material, documentation and manuals, documentation of records for recurring errors

Service Coordination & Administration

Monitor the daily operation of Service Desk function including direct call handling and incident management.
Ensures all tickets and requests are managed and complete according to defined service levels and processes.
Coordinates daily processes to ensure adherence to defined standard.
Ticket dispatching and ticket escalations between all tiers of support
Resolve IT support issues by coordinating preparation of reports, analyzing data, and identifying solutions.
Complete tickets by assigning task; following up on results, and coordinate resources for service delivery

Effective people & resource management

Creates and updates resource assignments and scheduling for multiple teams
Provide support to internal customers
Contributes to team effort by accomplishing related results as needed.

Effective customer experience

Delivery of first level support to clients via established communication technology
Helps with computer setup/configuration tasks as directed
Maintains customer confidence and protects operations by keeping information confidential.
Promptly address complaints and areas of concern

Quality Assurance

· Assist in devising procedures to inspect and report quality issues

· Monitor and escalate all issues relating poor quality of service

· Assure the reliability and functionality of products by checking products before leaving service center

· Maintain direct follow up on customer jobs via email or phone call

· Report all malfunctions of products to Service Delivery Manager to ensure immediate action

· Assist in providing proactive solutions by collecting and analyzing quality data

· Ensure that quality standards are adhered to

· Keep records of quality reports, statistical reviews, and relevant documentation

· Ensure all legal standards are met

Operations

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Respond to queries and investigate discrepancies.
Perform any other duties that may be assigned from time to time.

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Business Development Officer

Job Overview

The Business Development Officer will also be responsible for the complete sales cycle with the view of maximizing revenue, margin, and client satisfaction. Having resources for assistance, the role is to develop deep relationships with key people and uncover sales opportunities, while delivering ongoing value to clients.

The Business Development Officer will be a reference point for all sales-related queries, meet with existing clients to unearth opportunities and meet new clients to generate leads and close deals.

Requirements/Qualifications:

The incumbent should have obtained bachelor’s degree in computer science, Business Administration, or related field. The role requires over 3 years of sales experience within the technology industry.

Our company culture requires continuous professional learning and development.

The incumbent will require the following skills to execute the job effectively:

Strong relationship building skills.
Communication Skills
Self-Managed
Presentation Skill
Opportunity Closing Skill
Leverage internal relationship and sell the ‘value add.’
Technically competent
Experience in Cloud Computing Technologies
A desire to keep up to date with new technology and training.

Business Development Officer Role and Responsibilities

The Business Development Officer will be responsible for the effective and efficient performance of the following tasks:

Planning & Strategy

· Build and execute a call plan that will ensure maximum return with assistance

from senior managers and partners.

· Create monthly work plan.

· Develop a solid understanding of the product range and present an informed overview.

· Understand strengths and weaknesses in the product sets from a technical perspective.

Lead Generation

· Make outbound sales calls to clients and prospects as per call plan.

· Up and cross sell each opportunity for maximum margin and differentiation

· Identify professional services opportunities in conjunction with the service

delivery and project delivery teams.

· Capture and maintain all relevant data needed to sell and renew.

· Participate in lead generation events.

Execution

· Liaise with other divisions, as required, to ensure efficient customer transactions

that ultimately deliver a sound buying experience.

Administration & Reporting

· Ensure all client issues are resolved promptly and seek management guidance

where necessary.

· Accurately forecast business with senior manager on a monthly basis.

· Work with operation team and provide support where necessary to ensure timely

logging of orders.

· Ability to anticipate risks and devise solutions to resolve issues promptly.

· Support account receivables with collection

Customer Relationship Management

· Ensure all clients are alerted of any up‐coming renewals.

· Ensure the CRM is updated and used pro-actively to drive business engagements

and forecasting

· Should have a good understanding of our value proposition and should be

able to understand the customer requirements.

· Own the full sales cycle, from identifying expansion opportunities

to build relationships with key stakeholders to negotiation and contracting

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Practical Ways to Grow your Small Business with a Website

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